As a fan of the 80s WWF I have been waiting for a good version of the Sheik and Mattel definitely delivered. I've avoided wrestling figures for a long time as they always seemed 'off'... ugly and not durable. Unlike previous companies whose figures all shared the same body mold, these have different bodies to match the look of actual wrestlers. I originally only planned to buy Bret Hart and Macho man but now I also have Sheik, Golddust, Jim Duggan and will probably get more.
I don't think anyone under 20 will know who Sheik is so it's definitely just for older collectors.